Tag Archive: twitter

OK, I’m working with a lot of people who are starting to see the benefits of getting on Twitter and joining in the Delaware Twitter community. Once people get in, they realize how helpful, useful, encouraging, informative, and great this community is – it’s just the joining part that seems to be a small hurdle. More…


This was my first Delaware Social media event since I started on Facebook almost a year ago, and consequently Twitter.  WOW !  I have not been able to attend tweetups in the past.  This was not a tweet up, but a chance to introduce Newbies in Delaware to Social Networking.  WOW (did I say that already ?) WOW what a turn out for this event.  I was impressed at the number of people who turned out for this event.  Many thanks to Rodney Jordan @NetworkDelaware and Ken Grant @kengrantde and all the others unmentioned for their hard work and efforts !

I was amazed at the packed house.  Being a “Twitterholic” I wore beads to indicate that I was experienced in the graces of social Media.  Many people came to me and asked questions and I had a chance to meet a lot of Newbies that were interested in Twitter and Facebook.  Many expressed interest in Twitter, but said “they didn’t get it”.

Ken Grant did a human demonstration of a bar graph that shows how twitter has expanded his company.  http://twitgoo.com/ehllg .  Great job !  But what people don’t realize is how a single tweet can expand across the twitterverse exponentially in a matter of minutes.

I tweet for Tall Pines Campground @tallpines_del and we also have an account for our Marina, Castle Harbor Marina  @castleMarina.  I am amazed at how a single tweet about the campground or the marina will get the phone ringing or the email requests for information flowing.  We also use Facebook Fan Pages to network on a more personal basis with out residents and slip holders.  It’s a great way to stay in touch.

I’d like to see the twitterverse expand in Lower Delaware, I’m talking about Sussex County.  For those businesses and organizations in Sussex County using twitter, I’d like to propose our own hastag and lets see who’s really out there.  Lets use #SussexDe and see where it goes.  Pass it on.


David Podlaseck
Regional Manager
Mid-Atlantic Shore Properties, Inc.

Transparency – WWWDD

WWWDD – What Would Walt Disney DO ?  If you read my Bio, you know I’m all about Walt Disney and the Disney experience.  So what would Walt Disney Do if he were alive in today’s Social Networking Age ?  He would probably embrace it for all it’s worth.  Walt Disney was very interested in what people liked and disliked.  From his movies to his parks, Walt always tried to pole the movie audience and park guests to find out what they liked or disliked, how their experience was and what would keep them coming back for more.

According to Wikipedia: Transparency, as used in the humanities and in a social context more generally, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a “transparent” object is one that can be seen through.

Transparency.  I’m sure you are all sick of the word by now.  The Obama Administration has set up a whole web site dedicated to Government transparency.  Not sure anyone is listening, but that subject is for another time.   

Businesses don’t always like to hear the “bad” stuff about themselves and focus on the “good” reviews.  Have you Googled your company recently.  If you’re even listed, you may notice that MOORE >>> link under your company information.  In some cases there is a REVIEWS link with the number of reviews posted about your company. This is a place where people can write a review about your business.  If you have any reviews, are they good or bad ?  It’s hard not to take the bad reviews personally, but you should.

People are more apt to express their dissatisfaction with your business than they are to express satisfaction with your product or service.  How open and accountable is your business to the wants and needs of your customers ?  Do you communicate regularly with your clients to find out what they like or dislike about your business ?

Take for instance the recent ad campaign launched by Dominoes Pizza.  They poled their customers, found out their likes and mostly dislike about their product.  Dominoes then took to the airwaves and laid it all out there.  They showed their customer complaints and how they reinvented their product and cleaned up their act.  That is transparency.  Most small businesses don’t have the budget of Dominoes Pizza to launch a major media campaign like this, but there is a way you can keep your finger on the pulse of your customers’ opinions, likes and dislikes.  

Through the use of Social Networking tools like Facebook, Twitter and others, small business can connect with their customers and become more Transparent.  In addition, businesses can connect with new customers and network with other businesses of the same type.  It’s Free and all you need to do is get connected !

To find out more, Tune in for today’s Delaware Small Business Network Media Train from 12 to 3:00pm. Go to http://www.twitter.com and type in #NetDE in the “Search Box” You don’t need a twitter account to view the results.  

So WWWDD ?  I think Walt Disney would embrace social networking in all of it’s forms.  He probably would do it himself to find out what the trends are, what people like and dislike and to find out how he could make his parks better.  

David Podlaseck
Regional Manager
Mid-Atlantic Shore Properties, Inc.