WWWDD – What Would Walt Disney DO ?  If you read my Bio, you know I’m all about Walt Disney and the Disney experience.  So what would Walt Disney Do if he were alive in today’s Social Networking Age ?  He would probably embrace it for all it’s worth.  Walt Disney was very interested in what people liked and disliked.  From his movies to his parks, Walt always tried to pole the movie audience and park guests to find out what they liked or disliked, how their experience was and what would keep them coming back for more.

According to Wikipedia: Transparency, as used in the humanities and in a social context more generally, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a “transparent” object is one that can be seen through.

Transparency.  I’m sure you are all sick of the word by now.  The Obama Administration has set up a whole web site dedicated to Government transparency.  Not sure anyone is listening, but that subject is for another time.   

Businesses don’t always like to hear the “bad” stuff about themselves and focus on the “good” reviews.  Have you Googled your company recently.  If you’re even listed, you may notice that MOORE >>> link under your company information.  In some cases there is a REVIEWS link with the number of reviews posted about your company. This is a place where people can write a review about your business.  If you have any reviews, are they good or bad ?  It’s hard not to take the bad reviews personally, but you should.

People are more apt to express their dissatisfaction with your business than they are to express satisfaction with your product or service.  How open and accountable is your business to the wants and needs of your customers ?  Do you communicate regularly with your clients to find out what they like or dislike about your business ?

Take for instance the recent ad campaign launched by Dominoes Pizza.  They poled their customers, found out their likes and mostly dislike about their product.  Dominoes then took to the airwaves and laid it all out there.  They showed their customer complaints and how they reinvented their product and cleaned up their act.  That is transparency.  Most small businesses don’t have the budget of Dominoes Pizza to launch a major media campaign like this, but there is a way you can keep your finger on the pulse of your customers’ opinions, likes and dislikes.  

Through the use of Social Networking tools like Facebook, Twitter and others, small business can connect with their customers and become more Transparent.  In addition, businesses can connect with new customers and network with other businesses of the same type.  It’s Free and all you need to do is get connected !

To find out more, Tune in for today’s Delaware Small Business Network Media Train from 12 to 3:00pm. Go to http://www.twitter.com and type in #NetDE in the “Search Box” You don’t need a twitter account to view the results.  

So WWWDD ?  I think Walt Disney would embrace social networking in all of it’s forms.  He probably would do it himself to find out what the trends are, what people like and dislike and to find out how he could make his parks better.  

David Podlaseck
Regional Manager
Mid-Atlantic Shore Properties, Inc.